LEGO A / s, doing business as the Lego Group th...
LEGO rock raiders is a video game developed by ...
LEGO: the adventures of clutch powers is a Dani...
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LEGO is a line of plastic construction toys that are manufactured by the Lego Group, a private company based in Billund, Denmark. The companys flagship product, LEGO, consists of colorful interlocking plastic bricks and accompanying array of gears, figures, called minifigures, and other parts. The LEGO pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings and working robots. Anything constructed can be taken apart again and the pieces reused to make new things.
The Lego Group started manufacturing telescopic toy bricks in 1949. Movies, games, competitions, and six Legoland amusement parks have been developed under the brand. In July 2015, 600 billion LEGO parts had been produced.
In February 2015, LEGO replaced Ferrari as the brand Finance "the most powerful brand of the worlds."
1. History. (История)
The Lego Group began in the workshop of OLE kirk Christiansen 1891-1958, a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934 his company became known as LEGO comes from the Danish phrase leg godt, meaning "play well". In 1947, LEGO expanded to start producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the familiar interlocking bricks, calling them "automatic binding bricks". These bricks were based on the Kiddicraft self-locking bricks, which were patented in the UK in 1939 and released in 1947. LEGO received the samples of bricks from Kiddicraft supplier of injection moulding machine, which he bought. The bricks, originally manufactured from cellulose acetate, are a development of traditional stackable wooden blocks of time.
The LEGO groups motto is det home bedste ER Ikke for godt, which means "not too good". This motto, which is still used today, was created by Christiansen to encourage his employees that they should not skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the LEGO companys output, although Danish trade magazine Legetojs-Tidende "toy time", visiting the LEGO factory in Billund in the early 1950-ies believed that plastic will never be able to replace traditional wooden toys. Despite common sentiment, LEGO toys have become a significant exception to the dislike of plastic in childrens toys, in particular, due to the high standards set by OLE kirk.
By 1954, Christiansens son Godfred, had become the Junior managing Director of LEGO group. It was his conversation with an overseas buyer that led to the establishment of a system of toys. Gotfred saw the immense potential in LEGO bricks to become a system for creative play, but dice still had some problems from a technical standpoint: their locking ability was limited and they are not universal. In 1958, the brick design was developed, it took five years to find the right material for it, ABS Acrylonitrile-butadiene-styrene polymer. The modern LEGO brick design was patented on 28 January 1958.
LEGO the Hollow of the groups range of products was introduced in 1969 and is a series of simple blocks, the length of which in two times, measure the width, height and depth of standard Lego blocks and are aimed at younger children.
In 1978, Lego produced the first minifigures, which have since become a staple in most sets.
In may 2011, space Shuttle endeavour mission STS-134 brought 13 LEGO kits to the International space station, where astronauts built models to see how they would react in microgravity as part of the LEGO bricks in space program.
In may 2013, the largest model ever created was displayed in new York was made more than 5 million bricks in a 1:1 scale model X-wing fighter. Other records include a 112-foot 34 m tower and 4 km 2.5 Mi railroad.
In February 2015, LEGO replaced Ferrari as "the worlds most powerful brand".
1.1. History. In popular culture. (В популярной культуре)
The popularity of LEGO shows its wide representation and usage in various forms of cultural works, including books, films and works of art. It has even been used in the classroom as a learning tool. In the USA, LEGO education North America is a joint venture between Pitsco, Inc. and the educational division of the LEGO group.
In 1998, LEGO bricks were one of the original inductees into the national toy Hall of fame at the strong in Rochester, new York.
2. Design. (Дизайн)
LEGO of all varieties constitute a universal system. Despite the differences in design and use of individual items in the course of the years, each remains compatible with existing pieces. LEGO from 1958 still interlock with those made at the present time, and LEGO sets for young children are compatible with those made for teenagers. Six bricks 2 × 4 studs can be combined in 915.103.765 way.
Every piece of LEGO needs to be made of the degree with precision accuracy. When they are two pieces, they should fit, but can be easily disassembled. Machines for the production of LEGO bricks have tolerances as small as 10 micrometers.
The basic concept and development work is carried out in the headquarters in Billund, where the company employs approximately 120 designers. The company is also a small design office in the UK, Spain, Germany and Japan, who are committed to develop products to these markets. The average time for development of a new product is around twelve months, divided into three stages. The first step is to identify market trends and developments, including contact the developers directly from the market, some are in toy stores near the holidays, while others interview children. The second stage is the design and development of product based on the results of the first stage. As of September 2008 the project group use the software for 3D modeling to create CAD drawings from initial sketches. Then design the prototype using the stereolithography machine. These samples are submitted for the entire project team for discussion and testing of parents and children in the process of "verification". Then the projects can be changed in accordance with the results of the focus groups. Virtual models of the finished LEGO products are built concurrently with the writing of the user manual. Racers also used in a broader organization, marketing and packaging.
LEGO digital designer is an official piece of LEGO software for Mac OS X and Windows that allows users to create their own digital LEGO structures. The program once allowed customers to order custom design service to ship physical models from the digital designers consumers, the service ended in 2012.
3. Production. (Производство)
Since 1963, LEGO is made from strong, resilient plastic known as Acrylonitrile butadiene styrene ABS. As of September 2008, LEGO engineers use the NX CAD / Cam / CAE and PLM software complex simulation elements. The software allows you to optimize the way of mold flow and stress analysis. Prototype form, is sometimes built before the design is committed to mass production. ABS plastic is heated to 232 °c 450 °F until it reaches a doughy consistency. Then injected into the mold at a pressure of from 25 to 150 tons, and takes approximately 15 seconds to cool down. Forms are permitted a tolerance of up to twenty micrometers, so that the bricks stay in touch. Human inspectors check the output from forms to exclude significant changes in color or thickness. According to the LEGO group, about eighteen bricks every million do not meet the required standards. LEGO factories recycle all but about 1% of their plastic waste from the manufacturing process. If the plastic cannot be re-used in LEGO bricks, it is processed and sold by those industries which can use it. LEGO has a self-imposed deadline of 2030 to find a more environmentally friendly alternative to ABS plastic it currently uses in its bricks.
Is the production of LEGO bricks in multiple locations around the world. Molding takes place in Billund, Denmark, Nyiregyhaza, Hungary, Monterrey, Mexico, and most recently in Jiaxing, China. Brick decorations and packaging are manufactured in factories in Denmark, Hungary, Mexico and Kladno in the Czech Republic. The Lego Group has estimated that over five decades released 400 billion LEGO blocks. Annual production of LEGO bricks averages approximately 36 billion, or about 1140 elements per second. According to an article in Businessweek in 2006, LEGO could be considered the worlds leading 1 tire manufacturer, the factory produces about 306 million units of tires per year. The claim was reiterated in 2012.
In December 2012, the bbcs control system is more or less radio programme asked the Open University Department of mechanical engineering to determine "how many LEGO bricks, stacked one on top of another, it could take the weight to destroy the bottom brick?" Using a hydraulic testing machine, engineering Department determined the average maximum force a 2×2 LEGO brick can stand is 4.240 Newtons, since an average 2×2 LEGO brick has a mass of 1.152 g 0.0406 OZ, according to their calculations it would take a stack of 375.000 bricks to cause the bottom brick to collapse, which represents a stack 3.591 m 11.781 feet in height.
Private tests have shown several thousand Assembly-disassembly cycles before the bricks are starting to wear out, although tests show LEGO fewer cycles.
In 2018, the Lego company announced that it will use bio-derived polyethylene to make their parts of the Botanical items such as leaves, shrubs and trees.
4. Lego set themes. (Набор Lego темы)
Since 1950-ies, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and Wild West. Some classic themes that continue to this day includes the LEGO City line of sets depicting the life of the city introduced in 1973 and LEGO equipment on the line, aimed at the emulation system, introduced in 1977.
For many years, LEGO licensed themes from numerous cartoon and film franchises, and even some video games. They include Batman, Indiana Jones, pirates of the Caribbean, Harry Potter, Star wars and Minecraft. Although some of the licensed themes, LEGO Star wars and LEGO Indiana Jones had a highly successful sales, LEGO has expressed a desire to rely more on their own characters and classic themes, and less on licensed themes related to movie releases.
At the summer Olympics 2012 in London, the Lego company produced a special series of team GB minifigures exclusively in the United Kingdom on the occasion of the opening of the Games. At the summer Olympic games 2016 and the 2016 summer Paralympics in Rio de Janeiro, LEGO released a set with the Olympic and Paralympic mascots Vinicius and Tom.
One of the largest commercially available LEGO sets was the hero on the scale of publishing Star wars the Millennium Falcon. Designed by Jens Kronvold Fredericksen, it was released in 2007 and contained 5.195 pieces. It surpassed 5.922-piece Taj Mahal. Recently updated Millennium Falcon won first place in 2017 with 7.541 pieces.
4.1. Lego set themes. Topics of robotics. (Темы робототехники)
LEGO also has initiated a robotics line of toys called Mindstorms in 1999, and continues to expand and update the range since then. The roots of the product originate from a programmable brick developed at the media lab at MIT, and the name is taken from an article by Seymour Papert, a scientist and educator who developed the educational theory of constructivism, whose research was at times funded by the LEGO group.
The programmable LEGO brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the EV3 brick, sold under the name LEGO Mindstorms EV3, master. The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID-reader.
The intelligent brick can be programmed using official software available for Windows and Mac, and downloaded to the brick via Bluetooth or USB cable. There are also several unofficial programs and compatible programming languages that have been made to work with brick, and many books have been written to support this community.
There are several robotics competitions which use sets of LEGO robotics. Add the earliest is botball, a U.S. citizen of middle school competition stemming from the MIT 6.270 tournament of LEGO robotics. Other competitions in LEGO robotics Junior first LEGO little League NLL for students ages 6-9, and first LEGO League NLL for students aged 9-16. Junior NLL and FLL offer real engineering problems for the participants. NLL uses LEGO robots to perform tasks. Members of the younger NLL to build models out of LEGO elements. In the 2010 season appeared 16.070 NLL teams in more than 55 countries. In the 2010 season appeared 2.147 Junior NLL team with 12.882 total number of student participants in the United States and Canada. The future of international Junior football competition involves extensive use of hardware LEGO Mindstorms, which is often brought to extreme limits.
The series of Mindstorms already harnessed for use in IKO creative prosthetic system, the prosthetic limbs for children. The design for these LEGO prosthetics allow everything from backhoes to laser-firing ships should be screwed in until the end of the limbs of the child. IKO-work in Chicago, Colombian designer Carlos Arturo Torres is a modular system that allows the children to make their own prosthetics with the ease of clicking of plastic bricks. Developed by LEGO future Lab, the Danish toy companys experimental research Department and Cirec, the Colombian Foundation for physical rehabilitation, a modular prosthesis includes sensors which detect myoelectric activity of the muscles of the residual limb and transmitting signals to control the movement in the attachment. A processing unit in the body of the prosthesis contains an engine working with LEGO Mindstorms, the robotics company lines, which allow their holders to create a wide range of specialized, programmable extremities.
5. The Clones LEGO. (Клонов Лего)
The final shape of LEGO bricks, with the inner tubes, was patented by the LEGO group in 1958. A few competitors trying to take advantage of LEGOs popularity in the manufacture of blocks of similar dimensions, and advertising them as being compatible with LEGO bricks. In 2002, LEGO sued the Coco toy in Beijing for copyright infringement over "the COKO bricks" product. Coco was ordered to cease production of the products, publish a formal apology and to pay damages. LEGO sued the English company best-lock construction toys in German courts in 2004 and 2009, the Federal patent court of Germany denied LEGO trademark protection for the shape of its bricks for the latter case. In 2005, the Lego the claim of the canadian company Mega Bloks for trademark infringement, but the Supreme Court of Canada upheld Mega Bloks rights to sell their products. In 2010, the European court of justice ruled that the eight-PEG design of the original Lego "simply performs a technical function cannot be registered as a trademark."
6.1. Services. Official website. (Официальный сайт)
First released in 1996 on the website of LEGO has evolved over many years and provides many extra services for online store and product catalog. There is also a moderated message boards, founded in 2001. The site also includes instructions for all LEGO sets in 2002.
My LEGO network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to the next rank. The site has a built in Inbox which allows users to send pre-written messages to each other. The LEGO network includes automated non-player characters called "networkers", who are able to do things ordinary users will not be able to do this by sending special messages, and selling masterpieces and blueprints. The site also has modules which are installed on the user pages that give the elements of users, or that display a picture of the composition. Before my LEGO Network, there were pages of LEGO club, which essentially held the same purpose, although the design lacked complex interaction.
6.2. Services. Theme parks. (Тематические парки)
Merlin entertainment operates eight theme parks Legoland, the original in Billund, Denmark, second in Windsor, England, third in Günzburg, Germany, fourth in carlsbad, California, the fifth in winter haven, Florida, the sixth in nusajaya, Malaysia, seven in Dubai, United Arab Emirates and the eighth in Nagoya, Japan. The ninth is scheduled to open in 2020 in Goshen, new York, United States of America, and the tenth in 2022 in Shanghai, China. July 13, 2005, management of 70% of the Legoland parks was sold for $ 460 million to the Blackstone group of new York while the remaining 30% is still occupied by the LEGO group. There are also eight centers of the opening of Legoland, two in Germany, four in USA, one in Japan and one in the United Kingdom. In 2013 opened two centre Legoland discovery: one in the Mall at Westchester ridge hill in Yonkers, new York, and one-on-Vaughan products in Vaughan, Ontario, Canada. Another opened in the Meadowlands complex in East Rutherford, new Jersey, in 2014.
6.3. Services. Retail stores. (Розничные магазины)
LEGO has 132 so-called "LEGO store" retail stores. There are shops in the city Disney complexes at the Disneyland and Walt Disney world resorts and in the Mall of America in Bloomington, Minnesota. The opening of each store is celebrated in a weekend event where a master model Builder creates, with the help of volunteers - most of whom are children - a larger-than-life LEGO statue which is then displayed in the new store for several weeks.
6.4. Services. Business consulting. (Бизнес-консультирование)
Around since the beginning of 2000, the LEGO group promoting "LEGO serious play", a form of business advice, the activation of creative thinking, in which team members build metaphors of their organizational identities and experiences using LEGO. Participants work through imaginary scenarios using visual three-dimensional LEGO constructions, imaginatively exploring possibilities in a serious form of the game.
7.1. Related products. Video games. (Видео игры)
LEGO split into the video game market in 1997, founding the LEGO media International society, and LEGO island was released in the same year nearby. Then LEGO released titles such as Lego Creator and LEGO.
After LEGO shut down their activities of the subsidiary, they switched to a partnership with travellers tales, and went to make games like LEGO Star wars, LEGO Indiana Jones, Batman, and many others, including very well-received LEGO marvel super heroes in new York as overhead, including Marvel characters from the Avengers, Fantastic Four, X-Men, and more. Most recently, the Lego company created a game based on the movie "LEGO", because of its popularity.
7.2. Related products. Board games. (Настольные игры)
LEGO games launched in 2009, was a series of LEGO-themed Board games designed by Cephas Howard and Reiner knizia in which the players usually build the playing field out of Lego bricks and then play with LEGO-style players. Examples of games include "the Minotaur", in which the players throw dice to move the characters into a brick-build a maze, "Creationary", in which players must build what seems on the cards, or "the pyramid of Ramesses", in which players collect gems and climb the custom of the pyramid. Like many Board games use dice. In LEGO games, the LEGO, with LEGO squares with symbols on LEGO studs on the bone, surrounded by rubber. Games vary from simple to complex, some are similar to "traditional" Board games, while others are totally different.
7.3. Related products. Movies and TV. (Кино и ТВ)
First official the LEGO Movie was straight-to-DVD release Bionicle: Mask of light in 2003, developed by creative capers entertainment and is distributed on a means of home entertainment. A few other straight-to-DVD computer-animated sequels Bionicle and Hero Factory movies were produced in subsequent years. LEGO: the adventures of clutch powers was released on DVD in February 2010, computer-animated film shot in Hollywood cartoons.
The LEGO movie, a feature film based on Lego toys, was released by Warner Bros. in February of 2014. It showed Chris Pratt in the lead role, with substantial supporting characters voiced by Elizabeth banks, will Arnett, Morgan Freeman, Liam Neeson, Alison brie, will Ferrell and Nick house. The competition was held for participants to submit designs for vehicles to be used in the film. After the films release LEGO, independent canadian retailers of toys reported problems with a shortage of Lego products and led to the cancellation of the LEGO pre-orders without warning as motive to stock the compatibility of competing products.
Spin-off of the LEGO movie called the LEGO Batman Movie Director Chris McKay was released in the U.S. in February 2017.
In June 2013, it was reported that Warner Bros. was developing a feature film adaptation of LEGO Ninjago. Brothers Dan Hageman and Kevin Hageman were attached to write the adaptation, while Dan Lin and Roy Lee, along with Phil Lord and Chris Miller, were announced as producers. Film, LEGO Ninjago the video was released in September 2017. Computer animated television series LEGO Ninjago: masters of Spinjitzu began in 2011, and based on the legends of Chima began in 2013. TV series of LEGO City has also been declared.
7.4. Related products. Books and magazines. (Книги и журналы)
LEGO has a valid contract with the publisher Dorling Kindersley, DK, which publishes a series of illustrated books hardcover look at different aspects of the construction toy. The first was the book "LEGO", published in 1999. More recently, in 2009 the same publisher released the book "LEGO", which was sold in box together with a constant small: a celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012 was published a revised edition. Also in 2009, DK also published books on LEGO Star wars and a series of LEGO-based sticker books.
Although it was not published in the study, books covering events in the Bionicle storyline, written by Greg Farshtey. They are still in print in Europe should. Bionicle comics, also written by Farshtey, are compiled into graphic novels and were released by papercutz website. This series ended in 2009 after nine years.
There is also the LEGO club magazine official website, the latter discontinued in 2011.
7.5. Related products. Childrens clothing. (Детская одежда)
Kabooki, a Danish company, founded in 1993, produces clothing brand "LEGO wear" under license from the LEGO group.
- 1244228 LEGO A S, doing business as The LEGO Group, is a Danish toy production company based in Billund. It is best known for the manufacture of LEGO - brand
- The Lego Movie is a 2014 computer - animated comedy film written and directed by Phil Lord and Christopher Miller from a story by Lord, Miller, and Dan and
- Lego City is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services such as police
- video games based on Lego the construction system produced by The Lego Group, have been released. Following the second game, Lego Island, developed and
- Lego Creator is a Lego theme for generic models. Creator sets have few specialized bricks to create buildings, creatures, vehicles, and robots. Some sets
- Lego Mindstorms is a hardware and software structure which is produced by Lego for the development of programmable robots based on Lego building blocks
- Lego Star Wars is a Lego theme that incorporates the Star Wars saga. Originally it was only licensed from 1999 2008, but the Lego Group extended the license
- A Lego minifigure, commonly referred to as a minifig, is a small plastic articulated figurine produced by Danish toy manufacturer The Lego Group. They
- Lego Club Magazine formerly known as Brick Kicks in the US and Bricks n Pieces in the UK then Lego MANIA Magazine and simply Lego Magazine until 2008
- Lego Spider - Man is a product range of the Lego construction toy, based on the first two Spider - Man movies. The theme was first introduced in 2002 as a
- Lego Space is a Lego theme that features astronauts, spaceships, and extraterrestrial life. Originally introduced in 1978, it is one of the oldest and
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- Lego Indiana Jones stylized as LEGO Indiana Jones is a Lego theme based on the Indiana Jones film franchise, licensed from Lucasfilm. The exclusive
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- became Lego Baby from 2000. Lego Baby line had been combined with Lego Duplo line to make Lego Explore during 2002 till mid - 2004. Then Lego reused Lego Baby
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- A Lego tire is a rubber tire manufactured by the toy building block company The Lego Group for use on vehicles within their Lego building sets. The tires
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- Pirates is a Lego theme launched in 1989 featuring pirates, soldiers, islanders and sailing ships. The theme has been seen in minifigure scale, Duplo and
- The Lego Batman Movie is a 2017 3D computer - animated superhero comedy film produced by the Warner Animation Group and distributed by Warner Bros. Pictures
- products and services, including Lego board games, retail stores, Lego video games, Lego films, Legoland theme parks, and Lego Serious Play consultant services
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- Lego Design byME previously known as Lego Factory since the 2005 launch was a service connected with the construction toy Lego Using this service, people
- The Lego Movie is an Danish - American media franchise based on Lego construction toys. It began with the 2014 film of the same name, which was directed
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- FIRST LEGO League FLL is an international competition organized by FIRST for elementary and middle school students ages 9 14 in the United States and
- the Lego Construction Toys, usually co - produced by The Lego Group. Brickfilms, videos using Lego have existed since the 1970s. Starting in 2003, Lego officially
- Lego Duplo trademarked as DUPLO and stylized in the logo as duplo is a product range of the construction toy Lego by The LEGO Group, designed for children
- Lego Racers was a Lego product line with the first wave of sets being released in 2001. The range was first introduced in 2001 named after the Lego Racers
- Lego Elves sometimes called Elves for short, and stylized mostly as LEGO Elves is a toy line and its accompanying media franchise, created by Danish
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